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How do MSPs grow revenue and value with security services?

By , Head of Sales, CybaVerse. Last reviewed

MSPs grow revenue and value with security by adding recurring managed security services, such as MDR, remediation and compliance support, to existing clients, then expanding into new ones. Security deepens the client relationship, raises recurring revenue per client and gives clients a reason to stay. A partner SOC removes the need to build one.

This guide is part of the CybaVerse Knowledge Hub.

Why is security a growth opportunity for MSPs?

Security is one of the few areas where clients are still increasing spend while general IT budgets are under pressure. Omdia research, cited by Acronis, projects the global managed security market growing from $93 billion in 2025 to $106 billion in 2026, faster than managed services overall.

Demand is also driven by risk. The UK Cyber Security Breaches Survey 2025 found that 43% of businesses reported a breach or attack in the previous 12 months. Clients who have been attacked, or whose insurers and customers ask about monitoring, are open to a conversation about managed security.

Where does the growth come from?

Growth from security comes from four places: new recurring services for existing clients, better retention, new clients won on security credentials, and a stronger business overall. Most MSPs start with existing clients, because trust is already in place and the gaps are already known.

Growth leverHow security helps
Revenue per clientAdds recurring services such as MDR and remediation
RetentionClients rely on the MSP for protection and evidence
New clientsSecurity credentials open doors with regulated and insured buyers
Business valueRecurring, contracted revenue is valued highly by acquirers

How should an MSP start?

Start with the clients you already have and a service you can deliver well from day one. The steps below are the ones we see work most often with MSPs adding security. Keep the first version simple and learn from your pilot clients before you scale across the base.

  1. Step 1: Map gaps across your client base

    List the security gaps you already know about for each client.

  2. Step 2: Design simple tiers

    Two or three tiers based on outcomes are easier to sell than long feature lists.

  3. Step 3: Choose a delivery partner

    Pick an MDR platform that works through MSPs and carries your brand.

  4. Step 4: Pilot with five clients

    Prove the onboarding and reporting process before wider launch.

  5. Step 5: Report outcomes monthly

    Show each client what was detected, contained and fixed.

Which questions does this cluster answer?

The pages below answer the growth questions MSP owners ask most, from launching an MDR service line to cutting churn. Each page gives a direct answer and steps. Use the links to go straight to the question you need.

How does CybaVerse help MSPs grow with security?

CybaVerse works through MSPs. CybaOps is an MDR platform that MSPs deliver to their clients, backed by our UK-based security operations centre. MSPs see it in a demo and then onboard clients themselves, so they can add security services without building or staffing a SOC.

  • CybaVerse sells only through partners: MSPs, resellers and distributors.
  • CybaVerse offers three MDR packages, CybaCore, CybaEdge and CybaOne, sold through MSPs and resellers.
  • MSPs can run CybaOps across all their customers from one multi-tenant platform.
  • Partners get a portal for deal registration, quoting, sales content and training.
  • MSPs can sell CybaOps under their own brand, so their clients see the MSP's name, not ours.
  • CybaVerse delivers Cyber Essentials and Cyber Essentials Plus certification, run through the CybaOps platform.
  • Partner terms are on the CybaVerse partner page.

MSP growth

How security grows MSP revenue and value

MSPs grow revenue and value with security by adding recurring managed security services, such as MDR, remediation and compliance support, to existing clients, then expanding into new ones.

01 You choose

Multi-tenantPartner / MSP CustomerCustomerCustomer+
CybaOps by CybaVerse

MSP growth

02 The 5-step path

  • Role-based access
  • UK-based analysts
  • ISO 27001

03 Outcomes

Explore

Hover or tap any part of the diagram to see what it does.

  • Packages
  • CybaCore
  • CybaEdge
  • CybaOne
  • CybaVM
  • Cyber Essentials & CE+

What else do MSP owners ask about growing with security?

These are the follow-up questions we hear most from MSP owners and commercial leads.

Which clients should we approach first?

Start with clients who have had an incident, face insurer or supply chain questions, or hold sensitive data. They already understand the risk, so the conversation is about how you will help rather than why they need it.

Does security really improve retention?

Clients who rely on their MSP for protection, evidence and compliance support have more reasons to stay. Track retention for clients with and without security services, so you can see the effect in your own base.

Do we need new staff to sell security?

Not necessarily. Most MSPs train existing account managers with a short pitch and clear tiers, and rely on the partner for technical depth during demos and proofs of concept.

What should you do next?

Read about the CybaVerse partner model for MSPs and see the CybaOps platform.

See how MSPs deliver CybaOps as their own security service.

Book a CybaOps demo